One call. 2–4 weeks. Then you're live.
No tech project, no CRM (customer relationship management) hookup, no sales hiring. After a 30-minute introductory call, the first live send starts within 2–4 weeks.
Why 2–4 weeks — and not tomorrow?
Three reasons: new sending domains have to build reputation (mailbox warm-up), the customer profile (ICP) and the copy aren't made from a template, and no email goes out without your written approval. These four weeks are what separate serious B2B outreach from spam mass-sending.
What to expect, week by week
- Week1
Introductory call and customer profile
In a 60–90 minute call we gather everything we need to know: what you sell, to whom, and in what tone. Defining the target buyer.
- Introductory call
- Finalizing the customer profile (ICP)
- Draft sample copy
- Week1–2
Infrastructure setup
Registering dedicated sending domains, creating mailbox accounts, configuring SPF/DKIM/DMARC, and going live with monitoring.
- Domains
- Mailboxes
- DNS records
- Week2–4
Warm-up and lead research
Gradually warming up the mailboxes (5 → 20 emails/day). Meanwhile, researching the first 250–500 prospects and finalizing the sample copy.
- Warm-up
- Prospect research
- Refining templates
- Week4
Client approval · GO-LIVE sending starts
The client reviews the final sample copy and the targeting. After approval, the first live send begins, in manual approval mode.
- Approving the sample copy
- First live send
- From week5+
Steady rhythm and fine-tuning
A 30-minute weekly status with the client. The first prospect replies. Targeting and copy fine-tuned weekly based on the numbers.
- Weekly status
- Prospect handoff
- Fine-tuning
Fast-track launch
If we send from the client's own, already-working sending accounts (rather than new mailboxes that need warming up), live sending can start within 7–10 days. The reputation of your main corporate email domain is at stake here — we discuss it thoroughly before launch.
The 30-minute introductory call has one goal: to gather everything.
What we ask for
- What you sell and to whom
A paragraph about the solution and the ideal buyer.
- Ideal customer profile
Industry, company size, country, decision-maker roles.
- 3–5 pain points
What exactly does your solution solve? The thing your target buyer thinks about when they wake up.
- 2–4 references or results
What can we mention in the emails? Specific company names, measurable results.
- Tone and prohibited terms
A word or two on the tone. Competitor names, banned words, regulatory restrictions.
- Call to action (CTA)
"A 20-minute call?", "Send a 2-page document" — exactly what we ask for at the end of the email.
- Booking link and signature
Cal.com / Calendly link and an email signature for the conversations.
- Exclusion list
Competitors, existing clients, conflicting companies — the ones we never reach out to.
- Backup contact
Who we can turn to when you're unavailable — for example, while on vacation.
- Legal and data protection information
Industry restrictions, mandatory legal disclaimers, local regulatory specifics.
What we do NOT ask for
- CRM integration
You don't need to give access to your customer relationship management system (CRM — e.g. HubSpot, Salesforce, Pipedrive).
- An existing contact list
We don't expect you to hand over a manually compiled list. We build it.
- Access to your corporate email account
We don't need your main info@company.com or your own email password. We send from separate mailboxes.
- A tech project or a developer
There's no technical integration (SDK, webhook) to build. Just one email address to hand off the prospect replies.
- Hiring a sales team
You don't need to hire sales reps (SDRs) in advance. The system starts bringing in prospects 2–4 weeks after signing.
The client's weekly effort: ~30 minutes.
You don't become the system's extra employee. One status a week, and replies to the prospects — that's it.
Let's talk60–90 minute introductory call
Everything we need to know. A single session before launch.
30-minute sample-copy approval
Before going live, you review and approve the final samples.
30-minute status with the operator
The numbers, what we can target more precisely, what the next segment is.
The client's salesperson replies to the prospects
Your salesperson handles the prospect reply directly — a personal, real conversation.
Ready to get started?
A 30-minute introductory call. 2–4 weeks. Then you're live.